Lumens National Day 57
“Celebrating our national spirit, the Lumens way - where unity and creativity come together on every journey”
Event Identity
Event Collaterals
Social Media Graphics
Video Editing
Challenge
In the spirit of National Day, Lumens sought a distinctive way to celebrate with our 2,500+ driver partners. The goal was to showcase our ‘family’ spirit on the road through a special, one-of-a-kind decal that would foster unity and pride.
Idea
The decal, designed as the centerpiece of the celebration, needed to be bold and eye-catching. I crafted a unique flag-inspired shape to convey a sense of motion and dynamism, transforming the sticker into more than just a static design.
The prominent placement of the brand logo alongside the number ‘57’ emphasized exclusivity, making it clear that the decal was a tribute to this specific year’s National Day celebration.
Result
The decal became an instant standout on the streets, sparking curiosity and conversations on platforms like Facebook and TikTok. Our driver partners actively engaged with inquiries, elevating our brand’s image through their enthusiastic responses.
What truly exceeded our expectations was the overwhelming community interest — individuals even drove their own cars to our exclusive event, eager to join the celebration and be part of the Lumens family.
