Lumens Year of Rabbit
“Hop into Prosperity: Celebrating the Year of the Rabbit, the Lumens Way!”
Logo Design
Event Identity
Event Collaterals
Social Media Graphics
Video Editing
Challenge
Rebranding during Lunar New Year required creating a fresh identity that honored Lumens’ Chinese heritage while ensuring a seamless transition and staying true to the brand’s spirit.
Idea
Inspired by our roots, we designed a logo blending English and Chinese elements, celebrating the original meaning of our name—入门. This approach symbolized growth and new beginnings while balancing cultural significance with a bold, modern identity.
Result
The new logo elegantly pays homage to Lumens’ heritage while embodying a forward-looking vision. This thoughtful rebrand reinforced our identity, harmonizing tradition with innovation and setting the stage for continued growth.
