LUMENS World Cup 2022 is the 2nd major event I designed after joining LUMENS. It is a driver appreciation campaign that takes advantage of the World Cup that takes place every four years. The purpose of the campaign is to recognize drivers who stay loyal and support LUMENS throughout the Covid-19 period by celebrating the World Cup event with them. This campaign also serves as a platform for the launch of LUMENS new driver tiering system, LUMENS Exclusive, as well as the launch of LUMENS new online platform, Lylo.