Win a Tesla by Jobs Lah
“Powered by Innovation: Celebrate with Jobs Lah for a Chance to Win a Tesla!”
Brand Strategy
OOH Advertisement
Social Media Graphics
Event Collaterals
Challenge
As a new start-up, we struggled to differentiate ourselves from Tesla's global reputation. Many mistakenly believed our brand was a Tesla product, diluting our identity and making it harder to stand out as an innovative company.
Idea
To address this, we focused on establishing a unique identity that differentiated Jobs Lah from Tesla. By positioning Jobs Lah as Singapore’s first AI-powered job portal, we showcased our innovative approach to job-seeking solutions.
We also introduced "Jobs Robo," a friendly AI persona, to humanize our technology. This relatable mascot reinforced our independence and made the brand more memorable to users.
Result
Jobs Robo, designed in our iconic brand colors, became a key visual asset, strengthening our connection to the parent company and solidifying our brand identity in its early stages.
