Creative Solution Lead | Branding & Art Direction | Strategic Design Thinking |
Creative Solution Lead | Branding & Art Direction | Strategic Design Thinking |
Creative Lead, fascinated by how storytelling shapes perceptions, sparks emotions and ultimately, connects people.
A human resource management software company providing tech solution to manage your workforce and finances.
A launch campaign to increase awareness of a new start-up job portal in Singapore.
A campaign to celebrate both the Chinese New Year and introduce Lumens exciting new look.
A campaign to promote brand awareness during Singapore’s National Day.
An UI/UX case study on one of the top insurance products in Singapore.
A Web3 NFT project to create an exclusive online community in Singapore.
About
I am a creative lead who has been building brands for over 7 years.
I started my design career in a local event agency in Singapore for 3 years. This experience laid the foundation for my growth. Over the years, I moved into in-house design roles with brands like Squarefoot Research, Lumens, and most recently Jobs Lah.
With each role, I've polished my creative vision and leadership skills, creating impactful branding that resonates with the audiences.